Tuesday, 12 June 2012

IT’S OFFICIAL!! - H&M x Maison Martin Margiela Fall/Winter 2012 Collection

Marni, Lanvin , Versace, Jimmy Choo. H&M have been collaborating with big names for their  Autumn/Winter collections for a couple years now and this year is no different. Today H&M announced that MAISON MARTIN MARGIELA will be creating this year’s AW 2012 collection for Men and Women. MAISON MARTIN MARGIELA is known for their timeless and conceptual approach to style. The Maison believes in the absolute importance of the collaborative nature of its team rather than the individual, where its ideals are founded in the desire for concept and creativity.

Here’s what H&M’s creative advisor, Margaret von Bosch had to say about this new collaboration:
“MAISON MARTIN MARGIELA is one of the most important and influential fashion houses of the past three decades. I am so excited by this collaboration which will give fashion lovers around the world the chance to wear special pieces by MAISON MARTIN MARGIELA. This collaboration will be a great and memorable fashion moment“
 MAISON MARTIN MARGIELA released a statement too:
“We are very happy to present MAISON MARTIN MARGIELA pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.”
Some fashion purists might disagree with H&M’s ‘celebrity’ collections but I think it’s great that the general public get to experience both high and low forms of fashion. I loved that the Marni collection from earlier this year still managed to embody the unique sense of style that has made Marni so iconic. I’m quite confident that both labels will create a tasteful collection that will probably sell out fast! I’m definitely gonna start saving up.

The H&M x MAISON MARTIN MARGIELA collection launches online and instore on 15th November 2012.

The Team

Shapes and Volumes

Process of Tailoring

Images via H&M

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