Wednesday, 17 October 2012

Thoughts on Maison Martin Margiela x H&M

I'm sure most of you have seen the images from H&M's latest designer collaboration with Maison Martin Margiela out next month. As far as H&M's designer collaborations go this one looks like the most daring. Going with MMM was definitely a brave move, I guess the continued success of their annual collabs means they can afford to partner with artists that might not necessarily cater to the 'everyman.' I'm not saying that us men are crying out for dumbed-down fashion but I just can't see pieces like that asymmetrical mackintosh catching on anytime soon. Also because it's more of a collection of the Maison's 'greatest hits' rather than an entirely new collection it just doesn't feel cohesive enough but then again maybe I'm not the kind of man Margiel caters to? On a positive note it looks like the men's range will be just as robust as what's on offer for women (remember how shockingly limited the Jimmy Choo collection was?). 

There are a couple of pieces that I'm warming too but the true test will be seeing them in the flesh on November 15th. Will you be shopping the H&M x Maison Martin Margiela collection?

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